Ruhul Amin | Executive Officer, Marketing & Business Administration, YKK Bangladesh

Executive Officer, Marketing & Business Administration, YKK Bangladesh

Ruhul Amin is a marketing professional and researcher, working as Executive Officer in Marketing and Business Administration at YKK Bangladesh, where the work covers global buyer sourcing, international marketing strategy, market research and B2B relationships. A BBA in Marketing graduate of North South University, the research examines market research in international buyer acquisition, digital marketing in B2B markets, branding and market expansion in emerging economies, and generative AI in marketing, with three articles accepted in the Research Journal in Business and Economics.

Recent Research Articles

Latest publications and research insights.

Guardrail-Aware Measurement of Generative AI Marketing in Bangladesh: Consumer Insight, Learning, and Decision Quality

Generative artificial intelligence is accelerating marketing production while creating measurement risks when persuasive efficiency is assessed without consumer trust, recognition, and decision calibration. This study develops a guardrail-aware measurement framework for generative AI marketing in Bangladesh and demonstrates it through a secondary mixed-methods reanalysis of two data streams: 563 organic social-media comments and 131 survey responses. Consumer insight was assessed through sentime

2026

CategoryGenerative AI Marketing

Publication Pipeline

Active journals and conference submissions.

Research title	Target venue	Date	Status
Analyzing the Role of Market Research in International Buyer Acquisition: Evidence from Export-Oriented Firms in Bangladesh	Research Journal in Business and Economics, 2(1)	2024	Accepted
Digital Marketing as a Support Mechanism in B2B Markets: An Empirical Study from Developing Economies	Research Journal in Business and Economics, 3(4)	2025	Accepted
Strategic Marketing Practices in Emerging Economies: A Study of Branding and Market Expansion in Bangladesh	Research Journal in Business and Economics, 4(1)	2026	Accepted
Guardrail-Aware Measurement of Generative AI Marketing in Bangladesh: Consumer Insight, Learning, and Decision Quality Ruhul Amin	N/A	2026	Draft

Showing 4 of 4 publications

Education & Experience

2023

BBA in Marketing

North South University

CGPA 3.08/4.00

2017

Higher Secondary Certificate (Business Studies)

Birshreshtha Noor Mohammad Public College

GPA 4.58

2015

Secondary School Certificate (Business Studies)

Rupasdi B.B High School

GPA 4.50

2023–Present

Executive Officer, Marketing & Business Administration

YKK Bangladesh PTE Ltd.

Global buyer sourcing, international marketing strategy and market research; managing overseas distributors and partners; trade shows and promotional campaigns; trade documentation. Sales up 20% on the previous fiscal year.

2023

Intern, Business Development & Supply Chain Management

Genex Infosys Ltd.

Skills

Core competencies

Branding and marketing; business development; strategic marketing; international trade documentation; communication

Tools

Microsoft Office, Google Docs, Canva

Languages

English (fluent); Bengali (native)

Volunteering

2020 | 2022

Volunteer

Bangladesh Blood Donor and Plasma Society

2019 | 2022

Probationary Member

North South University Athletic Club

2020 | 2021

Volunteer

Rupasdi B.B Student Family

Pandemic fundraising and distribution of food and essential supplies.