Guardrail-Aware Measurement of Generative AI Marketing in Bangladesh: Consumer Insight, Learning, and Decision Quality
Generative artificial intelligence is accelerating marketing production while creating measurement risks when persuasive efficiency is assessed without consumer trust, recognition, and decision calibration. This study develops a guardrail-aware measurement framework for generative AI marketing in Bangladesh and demonstrates it through a secondary mixed-methods reanalysis of two data streams: 563 organic social-media comments and 131 survey responses. Consumer insight was assessed through sentime