Executive Officer, Marketing & Business Administration, YKK Bangladesh

Ruhul Amin is a marketing professional and researcher, working as Executive Officer in Marketing and Business Administration at YKK Bangladesh, where the work covers global buyer sourcing, international marketing strategy, market research and B2B relationships. A BBA in Marketing graduate of North South University, the research examines market research in international buyer acquisition, digital marketing in B2B markets, branding and market expansion in emerging economies, and generative AI in marketing, with three articles accepted in the Research Journal in Business and Economics.